Widening its portfolio of services to better support hotel owners, investors and stakeholders.

Countrywide Hotels, one of the UK’s leading hotel management and consultancy companies, is pleased to officially announce the launch of its Hotel Asset Management service—marking a strategic move to formalise a service the company has already been successfully delivering behind the scenes for many years.

This new offering is a natural extension of Countrywide’s core mission: helping hotel owners and investors unlock the full potential of their assets, enhance operational performance, and increase long-term value.

“We’ve been providing asset management informally for quite some time—supporting owners with strategic guidance, performance benchmarking, and return-on-investment planning,” says Darren Patt, Managing Director at Countrywide Hotels. “Now, we’re packaging this expertise into a formal service so that more owners can benefit from the insight and results we consistently deliver.”

An Owner-Aligned Approach to Performance & Profitability

With a proven track record across a diverse portfolio—including resorts, country estates, branded properties, and underperforming hotels—Countrywide’s Asset Management service is designed to support hotel stakeholders at every stage of the ownership journey. From pre-acquisition due diligence to post-investment strategy, the team brings clarity and commercial focus to every engagement.

Services will include:

Operational benchmarking & oversight
Financial planning & reporting
CAPEX feasibility & ROI modelling
Procurement and commercial strategy reviews
Team performance development
Transparent stakeholder communication

A Smarter Way to Maximise Value

In an evolving and competitive market, hotel owners need more than just management—they need representation that aligns with their commercial goals. Countrywide Hotels offers that through a hands-on, insight-led approach tailored to each asset.

“We’ve helped owners exit early, turn around performance, and increase yields in difficult trading conditions,” adds Darren. “By launching this as a standalone service, we can help even more owners realise what’s possible with the right support.”